Hi! Folks, before to start talking about benefits of the website. I have to ask you one simple question. What is a website?
In a simple way, a website is a single domain that consists of different web pages. You can share your product and service information on your website. Actually, we all know about that, but what we don’t know?
We don’t know about benefits of the professional website.
If you have a business and don’t have a website then you are losing out on great opportunities for your business. You can use your website for different marketing strategies or you can share your services details so people getting information about your business.
As a business owner, you have to know where your consumers are. The customer is very important to running your business and they are everywhere. Just imagine, you are a service provider or manufacturer company owner and your consumer want to buy service/product like yours but they can’t reach you?
Today 94% consumers and business search on the internet before buying services and products they submit keywords on the search engine and try to get the information about a product. If consumers get that products or services then they grab the deal.
So the website is very effective and useful platform for enterprise and small business.
I like to travel and meet the new people. I discuss their business and services. I met with many local businessman and service providers then I realized they don’t have a website because they think they have a small business then they don’t need a website. When I saw many people have same think so I could not believe it. It made me think I should write an article on how to get a website for small business and why is important for any business.
Here are 7 reason why the website is important for your business.
Ease of Access
Informative with low cost
If you provide or sell any services/products so you need to setup your business online with your own website. Your consumers think of you as well. If you have to buy any product so what you do? I think 85% people search on the internet and try to find out a great deal. If they get professional website then they buy products/services from that website. Your consumer cannot wait for come to you, if they got what they wanted, then they will not come to you. Your website gives you the opportunity to deal directly with your consumer.
2. Ease of Access
Having a website makes it very easy to people find you and read about your company services. Google provides keyword search result as well( find your Keywords ). Every day millions of people search different types of keywords on the internet. By having a website a big advantage is your consumer get the more information about your company and they can find you directly with a search engine, like Google, Yahoo, and Bing.
3. Informative with low cost
Having a website built and hosted is a very low-cost marketing method, it’s all depending on the quality of the website designer you choose and the complexity of your site. The professional designer cost between $1,500 and $5,000. The more professional designer charge the higher cost. If you need user-friendly, SEO-friendly, professional, optimized and quality website then you have to spend at least $2000. This cost you have to pay one time only after the completing all designing and development process you have to pay yearly around $80 for web hosting services.
Let’s assume that you spend $2,000 on the design of a website then your consumer connecting with you 24/7. Then you have to spend only $5 per month for the running your website but if you follow traditional marketing like Newspaper, television, brochure, and radio so did you ever calculate per day marketing cost? Maybe it can be expensive if the target area is large for the marketing.
If you share your product on your website so you customers can easily get a lot of information by displaying product catalogs, products features, and comparisons. In today’s online world is more powerful, many customers purchasing products online.
4. Positive ROI
If you want to setup your online business more powerful and effective so you need to focus on SEO services. Maybe you think the services so expensive but it will give a very good ROI. SEO can give you a more traffic on your website. Without good SEO your website can’t be getting more traffic and your site fails badly. If you find your keywords ranking on the first position in search engine, then think how many inquiries you can get per day? If you have setup your business online then there are no limits for getting deals. There are many examples that started with small ideas and now they are a big brand.
5. Trust factor
If I talk about industries and manufacture company, this type of company needs more trust factor, websites are still an important trust factor for the customer. The technical information given on any company’s website makes it easy for their customers to understand about products. In the example ” If I tell you, I have a wonderful product and it’s can do your work easily so will you buy it? “NO” But if I request you to go to my website and buy the product, so maybe there are 95% possibility to buy” So if you want to share information, then it is another reason that website is important for businesses.
There is no other way to stay connected with your customers 24/7 hours and 365 days. Your website works 24/7 hours for your customer, they can get information from your website anytime and anywhere.
Your website is convenient for the customer to buy products. It’s convenient if you already set up contacts form, inquiry form and FAQ option on your website.
7. Repeat customers
It’s all depend on the type of business. The repeat customer frequency can change with the type of business. The repeat customer frequency change with demand. The garments business customer repeats in short time but the hardware or industrial business make long-lasting products then the repeat customer comes to that store after 3-4 year.
If you don’t send the update to your customers then maybe the connection between seller and customer will be a break and you can lose your potential customer. Then again I say. If you have an online presence then your customers can stay connected with you for 24/7 hours.